It is based on the past not pleasant cooperation with many big lesson, Mens New Jordans NIKE after entering the NBA, Yao Ming became hesitates. They are afraid, like Yao Ming will be like Kevin Garnett after the famous wild speculations, so Yao Ming’s first NBA season high-profile case, the name of a small abacus NIKE Yao Ming is not only not taking advantage of the production of advertising, but still a little frozen Yao meaning in those two years, NIKE neither a signature shoe for the meaning of Yao Ming, and refused to design advertising, arranging appearance. Yao Ming, but once invited to attend the NIKE activity or in 2002. That year, just switch to China to participate in the activities of NIKE Carter when short shrift, being the national team training camp, Yao Ming had to temporarily ordered, guested on a host.
In the spring of 2003 when Michael Jordan retired determined, Girls Jordans 2013 highly focused NIKE new media began a brother of the dispute. Carter in the popular king while sitting, NIKE in 2003 with 5 years 45 million signing Bryant, followed by seven years of 90 million of the price to grab LeBron. At the same time, China has a vast market behind Yao Ming is also facing renewed support. Who is truly a brother? Yao Ming when people still dreaming of the contract will not create new historical time, October 24, 2003, Reebok signed Yao Ming announced 50 million contract for seven years, which allow people to surprise. Because before that, NIKE has been in high-profile claims that they will retain 100% of Yao Ming, but apparently they miscalculated. What went wrong?
Yao Ming had in his autobiography Nike MAG Shoes ;My World My Dream" disclosed the matter. 2003 NIKE twice to open out the offer. Only the first four years of their tentative offer too shabby 1.6 million, corresponding to that before they just gave LeBron a seven fat years of approximately 90 million, such a big difference in treatment directly angered Yao afterwards, why skimp on the topic of NIKE many interpret. AP think this is the aftermath of LeBron NIKE desperate scramble: get paid in a row with Carter, after Bryant, NIKE and 7 years 90 million astronomical grabbed LeBron. Thus, NIKE endorsement budget has been depleted, NIKE can certainly break the budget, but who can guarantee that Yao Ming will certainly make their inputs do not lose money?
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