We knew that coming in. Philadelphia has one of the best fan bases in the NBA, so once things turn around I feel like it will be a great organization. Under Armour certainly knows how to make a splash. free run orange fluo. Last week it announced its Brazil launch in 70 retailers brick and mortar plus e commerce alongside George St Pierre and Chris McCormack. MMA is the second most popular sport in Brazil behind soccer. Therefore, having George St Pierre at a press event is likely to resonate well with consumers. Of course, the 2014 World Cup plays a big role in Under Armours Brazilian expansion. Under Armour is going to do everything in its power to ensure it performs better than it did at the Olympics. The good news for Under Armour is that Brazilians are heavily into sports. Therefore, they will likely be interested in apparel, footwear, and equipment that has the potential to help athletes improve.

That said, it is really about the brands popularity among consumers, which is why having the best professional athletes as allies is a massive boon. Nike has Cristiano Ronaldo and Frank Ribery wearing its logo. Adidas has not been quite as aggressive signing professional international athletes. Narrowing this down to Nike and Under Armour, the competition is not just about geographical expansion, but digital expansion as well. In January 2012, Nike launched its Nike FuelBand, a device that allows people to track how much, how often, and how intensely they move. But according to Nike, this is just the beginning. The company sees tremendous opportunity in the digital arena. Under Armour later launched its Armour39, which tracks your heart rate, calories burned, and intensity. There is also a WILLPOWER score, which tells you how hard you have been working.

The Nike Fuel Band appeals to a broader market not just athletes, but people looking to see how active or inactive they are throughout the day. The Armour39 is more geared for the performance athlete. Nike appears to be winning in this arena, and it has greater social media exposure. However, Under Armour never taps out. In order to increase its digital exposure, it recently purchased MapMyFitness. According to Alexa, over the past three months, MapMyFitness has seen its global traffic ranking increase 14,432 spots to 37,980. That is a massive move. Also over the past three months, bounce rate visitor only views one page and leaves has declined 11% to 42.30%, pageviews per user has increased 19% to 3.32, and time on site has shot up 20% to 3:40. Nike is still the dominant force in sporting apparel. This extends to digital and social media platforms.

However, while Adidas does not appear too much of a long term threat, Under Armour continues to scratch and claw its way higher. Its alliances with international athletes, digital innovations, and a recently successful acquisition might all lead to a bright future. But it does still own 11.4% of the global sporting goods market, which is not too far from Nikes 14.6%. Adidas will be selling an official match ball, the Brazuca, for $100 during the World Cup. It will also sponsor Germany and Argentina, and it plans on improving its social media presence. Under Armour is the most impressive in terms of growth. The one knock is that Under Armour is trading at 80 times earnings, making it much more expensive than Adidas and Nike, trading at 22 and 25 times earnings, respectively. Nike is the only company of the three to offer a dividend yield, currently at 1.20%.

March 13, the United States Olympic 110 meters hurdles champion Aris Merritt attend an event, shared his feelings with many participants in the training. Merritt plans in May to the Shanghai Diamond League athletics, he also talked about Liu Xiang, This time he can not play because he is injured. Merritt also shared his training experience: a sense of barefoot training shoes. 110 meters hurdles is a very special project, I need to exercise their own power, balance, rapid response capability, carried a lot of high intensity training. Wear Nike Free training to help my training more efficient. He said. It is reported, Nike Free shoes close to nature in the design, trying to make the wearer feel at barefoot movement. nike run 2 shield. Day, this series of 2014 new products unveiled in Beijing. Today, Nike demonstrated in Beijing for the 2014 Nike Free series of innovation.